|
There is a Zen concept that states; a butterfly can flap its wings in Beijing and it rains in New York City. While seeming strange to our western sensibility, the thought implies that everyone and everything in our world is in some way linked and every action and effort has consequence elsewhere.
Lets face it, butterflies and storm clouds aside, our world has changed. The financial prosperity of the late nineties brought with it the promise of a strong and prosperous new millennium. Opportunities seemed to swell all around us; the real estate boom was in full swing, the dot com bubble was bristling and imports were adding to our already solid economic growth.
The events of 9/11 changed our world forever. Setting in place a classic ‘domino effect’ that plunged our country into dire times. A recessive economy, an erratic stock market and uncertainty in our future as we deal with terrorism, international disasters and deflation of economic prosperity and opportunity. By now you are probably wondering, what does all of this have to do with caps and active head wear? Keep your hat on, its coming.
Every event in our world links us inherently to history and change. For instance, a decade ago, if you wanted to buy a good-looking cap that gave “the right impression” most would have chosen a cap made in the USA. Imports then were primarily for cheap promotions. Import caps didn't hold a candle to US-made caps and domestic quality was far superior. Since then, cap selling has changed significantly. Import quality and product selection has improved tremendously, causing US manufacturers to scramble to keep ahead (pardon the pun) of the growing concern over imported product offerings.
Now cap buyers have choices. Which product is better? Well, we may be biased, but we think we have an answer that will chase away some of the storm clouds away over this topic. Lets look at a quick profile; USmade caps can be custom made at time of order and completed in 10 days, ordering as few as 48 units. This allows you to work with shorter lead times and lower minimums, while still creating the exact cap you want. And, after all, it is made right here in the good old US of A! Consequently, import custom caps offer amazing custom options and can be completed in 30 days (by air freight) to 60 days (by ocean). Minimums on embroidered caps have recently been lowered to 144 units. Creating a custom import cap, whether foreign or domestic, gives you lots of options and can still be completed with relatively low lead times and minimums.
Here's the big finale: Legend offers both! Legend offers both US and Import caps in our largest-ever stock collection. Choose from 97 skus and ship blank today! Or, let us do the embroidery for you in as few as six days. Hey, if you can’t join them, beat them. In other words, by offering our customers both US and import product lines, we offer something many offer but few can deliver…variety. Super styles, both basics and fashion, are available now. We encourage everyone to preview our product line, today. And to all our customers in the New York area, we believe the forecast calls for rain, brought about by the winds of change. Better get a cap.
|